Everyone wants the easy way. Too many times we spend hours, days and even months chasing the easy way. In the end, only to find ourselves exactly where we started – with no clients!
There are no shortcuts. We must do the work.
And the best way to get more clients is by being seen, being heard and being an expert.
But how do you do that?
Public speaking.
Yep I said it. But it’s true. So many people get all freaked out when it comes to public speaking. In fact, it’s a well known fact that most people fear public speaking more than death! WTF!!??
Personally, I don’t get it. Sure everyone gets a little nervous speaking in front of a crowd but when you’re the subject matter expert and people come to SEE and HEAR YOU talk about your topic and how it can help them solve a problem then there really should be nothing to fear.
You provide a product or service to help people, right? Then you owe it to them to hear you deliver your message and provide solutions to their problems that they might otherwise never get solved. It would almost be criminal for you to NOT deliver your message to every single person that can benefit for you solution.
Here are three things you can do to get over your fear of public speaking and deliver a powerful message every time
Practice
Yes, practice. Think about it for a second. If you are scheduled to speak and you are planning on winging it how nervous and unprepared will you be when the big day comes? It’s a pretty scary thought right.
But if you practice and practice and know your content inside and out how much easier is it going to be? All of a sudden the pressure is off because you’re well prepared.
Provide a Solution
Too many times when people speak they speak about themselves and how great they are and how great their company is. The problem is, no one cares!! The audience has their own problems. They don’t want to hear about you. They want help in solving issues they have going on in their own world.
If you plan on talking about yourself then your mindset is one of pressure because you know deep down no one cares. But if you actually talk about the audiences problems and then show them how to solve them you will not only be helping them – which they will greatly appreciate and will be more likely to hire you – you will have a mindset of providing value and helping others which always makes us feel good and makes us more willing to help. This alone will start to eliminate your fears.
Propose a Partnership
What I mean when I say “Propose a Partnership” is at the end of your presentation you need some kind of call to action. Something to get them to take action. But you need to do it in a non-salesy, no-pressure way.
That’s why I coach my students to provide as much value as possible during the presentation and then at the end – right before the question and answer segment – say something like, “I really hope what we went over today is something you take action on to help your business. But if you need any assistance or have any questions for me please do not hesitate to contact me. I promise there will be no pressure from my end. But if it makes sense for us to work together then we can talk about that too…”
Of course you can state it to fit your style and personality but the point is the less pressure you put on them the more likely they will hire you to do whatever it is you do. When the time comes don’t be afraid to ask for the business. But during your public speaking engagement is NOT that time. It’s best to do it during one-on-one conversations.
I hope you found this article helpful and will take these tips to heart. They work. I know!
If you want to know the absolute best way to get in front of your target audience without cold calling or spending any money on marketing click here to watch a free 6-minute video.
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