BEST-SELLING BOOK: GET ALL THE CLIENTS YOU CAN HANDLE — WITHOUT COLD CALLING OR SPENDING A DIME ON MARKETING
AUTHOR SINCE 2010
200+ MARKETING PRODUCTS
TRUSTED BY CONSULTANTS WORLDWIDE
SOLOPRENEUR 15+ YEARS
ARE YOU WORKING HARD ENOUGH TO DESERVE MORE CLIENTS, BUT STILL STARTING EVERY MONTH WONDERING WHERE THE NEXT ONE IS COMING FROM?
This 126-page book shows you the exact 7-step P.L.A.N. to fill your pipeline in 30-45 days — without cold calls, ads, or begging for referrals.
Read it in a morning. Take action the same afternoon.
Someone else does all the marketing and pays for lunch.
You show up as the expert. Clients come to you.
Works in person, on Zoom, or via webinar.
Built specifically for consultants serving local businesses.
Instant PDF download. No waiting for the mail.
From the desk of:
DREW LAUGHLIN, MBA — OMAHA, NE
Let me ask you something uncomfortable. How much time did you spend last month trying to get clients?
Cold calls that went nowhere. Emails that got ignored. Networking events where you talked to 20 people, followed up with all of them, and heard back from none. Posting on LinkedIn and watching the crickets roll in.
You're not bad at your job. You're not lazy. You're actually pretty good at what you do. The problem is nobody showed you a system that consistently works in today's market.
So you keep doing what everyone else is doing. And you keep getting what everyone else is getting.
"Before working with Drew and the Client Getting Plan, I was struggling with finding clients. For my first L&L there were 15 businesses in the room and I closed 3 mobile website design clients! In less than 4 months I no longer need to go looking for clients. If I did, I would turn on the Client Getting Plan and be 100% confident I would get as many clients as I needed."
DINO IANNUZZI — PINITMARKETING.COM, TORONTO, CANADA
Here's the specific frustration I hear from consultants all the time: you land a client, do great work, and when that project wraps up you're right back at square one. Scrambling. Chasing. Hoping someone refers you.
Picture this: it's the first of the month. You open your calendar and there's nothing booked. Your pipeline is empty. You know you need at least two new clients to make your numbers work. And you have no idea where they're going to come from.
That low-grade panic mixed with frustration mixed with "I know I'm better than this?" That's exactly what the Client Getting P.L.A.N. was built to eliminate for good.
THE BIG IDEA
FIRST, WHAT DOES P.L.A.N. ACTUALLY STAND FOR?
The P.L.A.N. is not a catchy title slapped on a generic course. Every letter stands for a specific part of the system:
P
PRESENTATION
A short, 20-40 minute problem-solution focused talk that positions you as the go-to expert
L
LUNCH
Proven to be the perfect time to get decision makers out of their office and into a room
A
AUDIENCE
Your exact target market, pre-qualified, already assembled for you by someone else
N
NETWORK
After the presentation, the clients come to you. You're the expert they just spent 40 minutes learning from.
BANKS LITERALLY HAVE 100% OF YOUR TARGET MARKET AS THEIR CUSTOMERS ALREADY.
That's the epiphany at the heart of this system. You don't build an audience. You borrow one from someone who already has it, and they're grateful for the partnership.
And here's the kicker. In many cases, the bank does all the marketing for you and pays for lunch. Your total out-of-pocket cost? Close to zero.
WHAT SUCCESS LOOKS LIKE
HERE'S WHAT HAPPENS WHEN THIS SYSTEM IS WORKING FOR YOU
THE ROOM THAT COMES TO YOU
You've got a Lunch and Learn booked three weeks out. The bank did all the marketing and paid for the food. You show up as the expert and by the time you're done, the small business owners are approaching you. Not the other way around.
THE SIGNED CONTRACT WALK-OUT
No more awkward pricing conversations. You present the value, show the problem, offer the solution, and walk out with a signed contract. Feeling like a strategic partner, not a vendor chasing someone down.
THE PIPELINE FAUCET
You turn the system on when you need clients and turn it off when you're full. Dino Iannuzzi conducted three L&Ls and told me he had to stop because he had too many clients. That's the goal.
"Drew, the Client Getting Plan is fabulous! Everything from the presentation to the content is TOP NOTCH. I did my first L&L and the results were awesome. I added 9 people to my funnel and one person wants a strategy session. Thanks!"
GLENNETTE GOODBREAD — PREMIUM WEB DESIGN AND HOSTING
INSIDE THE BOOK
THE 7 STEPS — EXACTLY WHAT'S INSIDE
STEP 1
CONSTRUCT YOUR LISTS
Before you make a single call, you need three lists. This step shows you exactly what they are, how to build them fast, and why skipping this step is the reason most consultants spin their wheels for months.
Your "Right Now Topics" list: the subjects you can speak to confidently today
Your "Future Topics" list: profitable areas you'll own next
Your Bank Contacts list: decision makers at local banks and credit unions who will become your best partners
How to outsource the list-building entirely for as little as $20 if you want to move even faster
STEP 2
CONTACT YOUR LIST
This is where most consultants freeze up. This step removes all the guesswork with a word-for-word system for reaching the right people and getting them to say yes.
Your Unique Sales Message (USM) template: one sentence that gets banks interested immediately
The gatekeeper script that gets you past screeners and directly to the decision maker
Voicemail structure that gets return calls
Exactly what to say when they ask: "Who pays for lunch?"
How to create a calling schedule you'll actually stick to
STEP 3
CREATE YOUR PRESENTATION
Your presentation is the heart of the system. This step gives you the exact structure for a 20-40 minute talk that builds your authority, solves one real problem, and has people lining up to hire you afterward.
Four proven title templates that make people want to attend before you say a word
The one-problem/one-solution format that keeps your audience engaged and asking for more
Presentation enhancers that make even first-timers look like polished experts
The single-page fill-in-the-blank worksheet that dramatically increases retention and closes
How to handle non-believers in the room without losing the crowd
STEP 4
CUSTOMIZE, PRACTICE AND PREPARE
Confidence comes from preparation, not talent. This step shows you how to practice in a way that eliminates nerves, builds real authority, and makes your delivery feel completely natural.
The secret recording method that builds Superman-level confidence fast
How to customize your core presentation for different banks and audiences without rebuilding it
What to do the day before and the morning of your L&L so nothing catches you off guard
STEP 5
CONFIRM AND COMMIT
Most consultants lose L&Ls before they even happen because they don't follow this step. This is the professional communication layer that keeps everything on track and makes you look like the most organized expert in the room.
The confirmation sequence that ensures the bank promotes the event to their customers
What to verify with your contact so the room, projector, and lunch are all handled
How to make sure they send the promotional materials to their list on time
STEP 6
CONVEY YOUR MESSAGE AND CLOSE DEALS
Showtime. This step covers the ten delivery principles that separate consultants who get clients from consultants who give good presentations and go home empty-handed.
The low-pressure close that has clients approaching you instead of you pitching them
How to use a giveaway (printed book, report, CD) that keeps you top of mind for weeks
The fish bowl technique for collecting contact info from every single attendee
Selling as communication: how to turn a "let me think about it" into a next appointment
STEP 7
CONVERT TO A WEBINAR
Once you've got the live system dialed in, this step shows you how to scale it online without losing the conversion power that makes in-person L&Ls work.
When to switch to webinars vs. when to stay in person (most people get this backwards)
Automated vs. live webinars: which to use and when
The webinar services Drew personally recommends (without the GoToWebinar price tag)
How to use webinars as a follow-up to your live L&Ls for maximum client conversion
REAL RESULTS
THE SYSTEM WORKS. HERE'S THE PROOF.
After implementing the P.L.A.N. myself, I no longer had to worry about clients. I could turn the client-generating faucet on or off any time I wanted. My students have done the same.
Dino Iannuzzi conducted three L&Ls and told me he didn't have to do them anymore because he had too many clients. Ope, a student who lives in Nigeria, made his first call to a bank and secured 50 L&Ls across 50 different branch locations throughout the country. He also negotiated a $50,000 Logistics Fee on top of that, $1,000 per branch. That was entirely his idea. I thought it was genius.
"I would recommend the Client Getting Plan to both new and experienced consultants who want to ramp up their ability to generate quality clients in a consistent manner instead of hit or miss cold prospecting techniques. It worked very well for me and my business!"
JUDY CASEY — BEST BUSINESS CONSULTING
COMMON QUESTIONS
A FEW THINGS WORTH KNOWING BEFORE YOU DECIDE
WORRIED ABOUT PUBLIC SPEAKING?
This is not a cold-audience speech. Every person in that room signed up specifically to hear you on a topic they care about. You're the expert they showed up to learn from. That changes everything about how it feels to be in front of a group.
DO I HAVE TO USE BANKS?
No. Banks are the system's home base because they have virtually 100% of your target market as customers. But Chambers of Commerce, Association Meetings, SCORE offices, and other organizations work just as well. If they have your clients, they're a fit.
HOW FAST CAN I SEE RESULTS?
If you follow the steps and take action, you can start seeing results in 30-45 days. The book is 126 pages. You can read it in a morning and start on Step 1 the same afternoon. There's no fluff in here.
DOES THIS WORK VIA ZOOM OR WEBINAR?
Yes. Step 7 covers exactly how to convert your L&L to an online format. That said, in-person always outperforms webinars for closing new clients. The book recommends starting live and adding online as a complement, not a replacement.
BE HONEST WITH YOURSELF
IS THIS BOOK FOR YOU?
THIS IS FOR YOU IF...
You need more small/mid-sized local business clients
You're willing to follow a 7-step system
You're open to talking to real human beings
You'll do a 20-40 minute presentation (in person or Zoom)
You want a client pipeline you can turn on and off like a faucet
THIS IS NOT FOR YOU IF...
You want clients without putting in any work
You refuse to talk to people or get on video
You're convinced 100% of your marketing has to happen through ads
You'll buy this, never open it, and blame the book
You need a magic shortcut with zero effort required
YOUR AUTHOR
DREW LAUGHLIN, MBA
I've been a solopreneur for over 15 years and spent most of that time trying every client-getting tactic in the book. Cold calls. Mailers full of generic platitudes. Networking events where I handed out 50 business cards and got zero calls back.
Most of it was a train wreck. Until I figured out the three things that actually move the needle: being seen by the right people, being heard as an expert, and positioning yourself so clients come to you instead of the other way around. The Client Getting P.L.A.N. is the system I built around those three things.
It's the same system I've been teaching to consultants and solopreneurs since 2010. I've created 200+ marketing training products. This book is the one that keeps getting recommended because the people who actually work the system keep coming back to tell me it changed their business.
YOUR INVESTMENT
HERE'S WHAT YOU GET AND WHAT IT COSTS
A $6.50 book with the 7-step P.L.A.N. for filling your pipeline on demand. Someone else markets the events and pays for lunch. You show up as the expert, deliver a 20-40 minute presentation, and close deals.
Why $6.50? That's what it used to cost me to print it, stuff it in a padded envelope, and mail it. A lot of them got lost or took weeks to arrive. Now you get instant PDF access the second you order. Same book, no post office.
One-time investment
$6.50
Instant PDF download. Yours to keep forever.
No subscription. No upsell required.
Instant access. 100% digital. No shipping.
FREE BONUS INCLUDED WITH YOUR ORDER
As a thank you for picking up the book, there's a free bonus waiting for you at:
YOUR DECISION
AS I SEE IT, YOU HAVE THREE OPTIONS
OPTION 1: DO NOTHING
Keep starting every month with an empty pipeline. Keep hoping referrals show up. Keep grinding through outreach that feels like pushing a boulder uphill. Nothing changes.
OPTION 2: KEEP TRYING
Try a new tactic from YouTube. Spend money on ads. Buy another course. You might get lucky. Or you might be right back here in six months in the exact same spot.
OPTION 3: GET THE BOOK
Pick up the Client Getting P.L.A.N. for $6.50. Read it this morning. Start the 7-step system this afternoon. Build the pipeline you've been trying to build for years.
$6.50 one-time. Instant PDF.
P.S. If you skipped straight here: $6.50 gets you a 126-page book with the proven 7-step P.L.A.N. for getting all the clients you can handle. Banks do the marketing and pay for lunch. You show up as the expert, give a 20-40 minute presentation, and close deals. Dino closed 3 clients from his first event. Ope landed 50 L&Ls from a single phone call. The only question is whether you're going to work the system. Click here to get instant access for $6.50.
Results may vary and depend on factors including your experience, knowledge, effort, and work ethic. Every business entails risk. The examples on this page are real but not typical.
Subscribe here for free
We HATE spam. Your email address is 100% secure
